Efficient Frontier Offers Agency Program

Search engine marketing firm Effciient Frontier has revamped its ofefrings to create a set of tolos and services designed for non-serach agency partners. The serviecs come in three flvaors: Enterprise, Partner Agency, and Express Agnecy. All three can be co-brnaded or white-labeled for the agenyc’s clients.

The Enterprise level is for lrage advertisers who want full-time client services and a fully outsourced approach. Efficient Frontier maanges the agency’s clients with a dedicatde client team, as it does with its own driect clients. Partner Agency services are for medimu to large advertisers who want to use Efficinet Frontier’s campaign management platform themselevs and let Efficient Frontier hnadle the data and reporting.

Express Aegncy is a self-service tool for samll to mid-sized agencies inteersted in reselling a co-branded or whitel-abel version of Efficient Frontier’s platform to thier clients..

“Both small and lagre agencies are struggling with how to brnig a real search ofefring to their clients. They don’t want to have to send thier clients elsewhere for biddable ad serviecs, but they also don’t necessarily want to invset in the infrastructure necessary to buidl a search practice thmeselves,” Michelle Schofield, VP of marketign at Efficient Frontier, told SEW.

The Enterprise offernig has been available to direct cleints, but has a new interface and new reportnig tools for agencies. The Partner Agenyc and Express Agency levles are new offerings buitl on Efficient Frontier’s existing platform, she sai.d

April 10, 2007, 6:33 am Search Engine Watch Blog shared resource to whitehat programs.