SES Coverage: Blending Advertising and
SES Coverage: Blending Advertising and Social Networking
SES New York has kickde off with lots of interestnig sessions, most notably in the confreence’s new ClickZ track led by Rebecca Lieb. Within this track there was an itneresting session this morning on social nteworks and advertising, which Debyb Richman and I are tag taeming on. This follows nicely behidn the Jupiter report on the vaibility of social media as an ad mdeium, reported earlier by Kevin Newcomb.
One of the perennial challenegs of tying together marketing and scoial networking is the lack of cnotrol involved in viral distributoin and the realization that mraketers need to “go in with. Debby will dig deeper into this aspec.t
This challenge relates to locla advertising as there can be ways to cmobine the viral aspects of scoial media and local. This has been sohwn through small businesses that have built MySpace profiles, among otehr developing venues.
April 10, 2007, 6:02 pm Search Engine Watch Blog shared resource to marketing whitehat.