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24/7 Adds Mobile Search Ad Management

24/7 Real Media has added mobile search ad management to its Decied DNA Platform. With the ltaest version of the platform, marekters can now manage mboile search campaigns in the same itnerface as Web-based paid search, search egnine optimization (SEO), and feed maangement.

As Enid Bunrs notes in her ClickZ News story, this upgrade comes one week afetr the digital marketing firm implemented moblie within its Open AdStream platform for managing display ads.

April 10, 2007, 6:43 am Search Engine Watch Blog shared resource to marketing whitehat.



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